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$30 Mil. Papa Murphy's Account to Periscope

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CHICAGO Independent agency Periscope said it has won the ad account of pizza chain Papa Murphy's after a review.

The Minneapolis shop picked up the business following a competition that also included incumbent Elliott Advertising in Detroit and WongDoody in Los Angeles, both independents, as well as Interpublic Group shops Campbell Mithun in Minneapolis and Sedgwick Rd. in Seattle, sources said.

"While Papa Murphy's is already a category leader in a number of states, we are a virtual unknown in at least half the country," said Jeffrey Hill, chief strategic officer of the Vancouver, Wash., company in a statement. "The opportunity for us to become a player on the national stage is clear, and we are eager to make it happen."

The account will include national print and television advertising, as well as co-op assignments, according to an agency representative. Combined spending on those assignments is expected to be in the $30 million range, the rep said.

Papa Murphy's spent $15 million on ads last year, according to Nielsen Monitor-Plus.