Three shops are preparing final presentations in their bids to replace Young & Rubicam as lead creative agency for Hotels.com.
Sources identified the finalists as Crispin Porter + Bogusky in Boulder, Colo., Arnold in Boston and Leo Burnett in Chicago. Media spending on the brand totals nearly $40 million a year.
The Chicago office of Y&R defended but failed to reach the final round, according to sources. The WPP Group agency has handled the business since 2009.
Ark did not return calls and Hotels.com, a Dallas-based unit of Expedia, had no immediate comment.
Final pitches are slated for mid-October, with a decision expected shortly thereafter.