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Skyy Vodka is in the late stages of a creative review with three finalists awaiting a decision, according to sources.
Sources identified the contenders as Venables Bell & Partners, Mekanism and Mistress. Final presentations have taken place and decision could come in the next few days, a source said. The consultancy R3:JLB is managing the search.
Skyy's media spending is expected to rise next year to an estimated $30 million. That represents a substantial uptick from last year, when spending totaled around $10 million, according to Nielsen.
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