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NEW YORK Wachovia Corp. has narrowed the field in its $145 million creative and media review, with another round of presentations scheduled for tomorrow, the bank confirmed late Thursday.
Still contending for the business are WPP Group units Young & Rubicam and Ogilvy & Mather and Omnicom Group’s Merkley + Partners, all in New York, according to a Wachovia representative.
Out of the picture is Interpublic Group’s Lowe here, which pitched creative concepts to client executives earlier in the week, along with Y&R, Ogilvy and Merkley.
Those meetings took place Tuesday and Wednesday at Wachovia’s headquarters in Charlotte, N.C.,
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