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NEW YORK InBev has selected the London offices of Euro RSCG, Mother and Publicis to compete for global creative duties on its Stella Artois brand, sources said.
The brand’s global major media spending exceeded $40 million last year, according to sources.
Interpublic Group’s Lowe, which has handled Stella Artois for 26 years, declined an invitation to defend. The account was led creatively by Matthew Bull, chairman of Lowe Bull in South Africa, who said, “We’re sorry that it has come to an end.
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