3 Pitch Swiss Army

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Three agencies are contending for a new global creative assignment from Victorinox Swiss Army, a company representative has confirmed.

Billings were not disclosed, but sources expect media spending for the assignment to approach $40 million. Final presentations took place in the past two weeks, and a decision is expected shortly.

The rep declined to identify the finalists or discuss spending.

In addition to its namesake pocketknife, the Ibach, Switzerland-based Swiss Army manufactures watches, apparel, cutlery and travel gear.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in