Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Coty has selected Laird + Partners to handle global creative duties on its Sally Hansen, La Cross and N.Y.C. New York Color brands, sources said.
The selection came after a review in which independent Mother and Interpublic Group’s Draftfcb were the other finalists. All of the finalists pitched from their offices in New York. Final presentations took place in December at the client’s New York headquarters.
Coty and Laird, an independent agency, could not immediately be reached, and Ark Advisors, the New York consultancy that managed the search, did not return calls.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in