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NEW YORK Coty is reviewing global creative duties on three brands that the company acquired from Del Labs in 2007, sources said.
Previously, the brands — Sally Hansen, La Cross and N.Y.C. New York Color — were marketed regionally. Going forward, however, Coty will shift to a global approach, according to sources.
As such, sources said the company’s initial media budget of $10-12 million will likely grow in its next fiscal year. (Coty’s fiscal year runs July 1 through June 30.)
Sally Hansen, a line of nail, lip, body hair and foot-care products, is said to the focus of the review.
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