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BOSTON Havas’ Arnold has won creative chores on RadioShack’s $250 million ad account following a review, the client has confirmed.
The work had been handled by Circle R Group, the in-house ad unit of the Fort Worth, Texas-based consumer electronics retailer.
Arnold in Boston bested finalists Carmichael Lynch in Minneapolis and Deutsch/LA in Marina del Rey, Calif., both Interpublic Group shops, and TBWA\Chiat\Day in Playa del Rey, Calif., which is owned by Omnicom Group.
The agency prevailed because it “understood the essence of our brand today and where we aspire to be in the future,” said Don Carroll, chief marketing and brand officer at RadioShack, in a statement.
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