Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
PHILADELPHIA Tierney, pitching with Interpublic Group sibling Initiative, has landed media chores for TD Bank following a review.
The business is worth $25 million and covers all major media, including TV, radio, digital, outdoor, guerrilla and event marketing.
Tierney, based here, was already TD’s creative shop and had handled media on an interim basis following the merger of TD Banknorth and Commerce Bank a year ago. Commerce had been Tierney’s client before the merger, and Blitz Media in Boston had been TD Banknorth’s buying shop prior to the union of the banks.
Tierney evp, director of media services Greg Siano said the win is important for the agency on several fronts.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in