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NEW YORK The Shell Group has consolidated its global media account at WPP Group agencies MediaCom and Maxus, which pursued the business in tandem, the client has confirmed.
MediaCom here and Maxus in London bested Interpublic Group’s Initiative here in the final round of a review for the estimated $240 million account. All three were already roster shops.
MediaCom and Maxus now pick up at least $50-60 million in business from Initiative, which has handled the client’s Penzoil and Quaker State brands in the U.S.
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