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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
Brands rethink sports endorsements
When it comes to choosing an athlete to represent a brand, companies are rethinking their strategies by hiring more than one athlete for shorter periods of time and dropping endorsers at the first signs of bad behavior. (Adweek)
Innovation labs changing the future of retail
Take a look at these three brands, with four more to come throughout the week, that use "innovation labs" to stay on top of how mobile and social media are changing the future of retail.
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