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24 Hours in Advertising: Wednesday, Jan. 21, 2015

Dove tells girls to love their curls, red velvet Oreos arrive, and AOL plans to restructure

A heartwarming new spot from Dove tells girls to embrace their curls.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Dove loves girls with curls
After finding that just four out of every 10 curly haired girls think their hair is beautiful, Dove created its latest inspiring film about loving those curls. (Adweek)

An adman photobombs stock images
Matt Vescovo, a former art director and current freelancer, released his latest project called The Stock Photobomber, in which he awkwardly places himself in the background of stock photos. (Adweek)

Say hello to red velvet Oreos
Not only did Oreo just release a new, fun-filled ad, but it also announced a special Valentine's Day red velvet cookie. (Adweek)

Overstock.com will stream content, and The Onion totally saw it coming
Overstock.com announced it will launch a streaming and video-on-demand business sometime this year, and The Onion predicted it in 2013. (Adweek)

Dove repackages Father's Day spot for Big Game
Dove Men + Care debuted its big ad for the Super Bowl. But some might be disappointed to find it's just the brand's tear-jerking Father's Day spot with a fresh hashtag. (Adweek)

The Verge accidentally publishes its Super Bowl spot
After accidentally posting a Super Bowl ad to its website and then quickly taking it down, The Verge decided to let the spot stay live on YouTube. (Adweek)


Around the Web:

Twitter buys ZipDial
Twitter hopes to make its product more accessible to people all over the world with its latest acquisition of ZipDial, a mobile marketing company based in Bangalore, India. (Twitter)

AOL plans to restructure
According to TechCrunch, AOL plans to fold some of its underperforming online publications and lay off workers in the process. (TechCrunch)

JCPenney brings back the catalog
JCPenney announced it would relaunch a smaller, 120-page version of its print catalog with a focus on home products. (The Wall Street Journal)

Amazon jumps into the film-making business
After winning big at the Golden Globe Awards, Amazon said it would continue to create its own original content, including films. (The New York Times)

BrightRoll helps advertisers see the success of online video ads
The Yahoo-owned company introduced insights from BrightRoll, a platform launched globally to help advertisers understand how their video ads are performing online. (BrightRoll)

Unilever predicts slow growth for 2015
Unilever reported it expects 2015 to be another year of slower growth, especially in the first quarter.  (Bloomberg)

Lyft replaces its signature fuzzy pink mustache
Don't worry, the pink mustache isn't completely disappearing. But it will be replaced with a smaller, glowing pink mustache called the "Glowstache." (Mashable)


Industry Shake-Ups:

180 Amsterdam gets two new creative directors
Dave Canning and Dan Treichel, formerly at Barton F. Graf 9000, joined 180 Amsterdam as creative directors. (Agency Spy)

CLIO names new president
CLIO announced Nicole Purcell has been promoted to president of the organization, and she will be in charge of expanding the program globally. (CLIO)

Mullen to close Pittsburgh office
The agency confirmed that after losing its biggest account, Highmark BCBS, Mullen will close its Pittsburgh office. (Agency Spy)

(Adweek and the Clios are both owned by Mediabistro Holdings LLC.)

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