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24 Hours in Advertising: Wednesday, Dec. 17, 2014

Coke splits with American Idol, Chick-fil-A loses to kale and Johnnie Walker toasts a new year

Johnnie Walker films its New Year's ad in one shot.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Thirteen major brand fails this year
Brands will inevitably make a few mistakes from time to time, especially on social media, but here are 13 of the biggest brand fails from 2014. (Adweek)

Coke leaves American Idol behind
After 13 seasons as a sponsor of American Idol, Coca-Cola announced it would not be returning for the show's 14th season amid low ratings. (Adweek)

Johnnie Walker's one-take spot
Take a look behind the scenes of this Johnnie Walker New Year's spot, shot in a single take and created by BBH. (Adweek)

Chick-fil-A loses to kale
The fast food chain lost a trademark battle to one man's T-shirt screening business that uses the slogan "Eat More Kale." (Adweek)

American Apparel fires Dov Charney for good
The company's former president and CEO, who was suspended in June for violating company policies, has officially been replaced by Paula Schneider, effective Jan. 5, 2015. (Adweek)


Around the Web:

Google wants to rival Amazon
Google plans to launch a "buy" button in order to keep shoppers on its own page for a longer period of time and compete with Amazon's "one click buying" button. (The Wall Street Journal)

James Bond will drink a new brand of vodka
In the upcoming James Bond film, Spectre, 007 will drink martinis made with Belvedere Vodka thanks to a new partnership between the two groups. (The New York Times)

General Mills announces new products for 2015
Next year, General Mills announced, it will launch 50 new products, including French Toast Crunch cereal and Nature Valley Protein Oatmeal. (PR Newswire)

MailChimp's Serial ad gets remixed
People may be obsessed with the podcast Serial, but listeners are equally interested in the MaiChimp ad, which has now been remixed. (Fast Company)

Coca-Cola expects 2015 profits to lag
Coke once again said its profit growth will fall behind projections for the next year. (Bloomberg)

Maurice Levy gets interactive for Publicis
The Publicis Groupe CEO starred in an interactive holiday video that connects to a viewer's mobile device, making it easy to donate to Make-A-Wish Foundation. (Media Post)

Medium and Marriott go native together
Blogging platform Medium teamed up with Marriott International to create a sponsored travel section for the site. (Digiday)

The FCC wants more details from AT&T
AT&T is looking to push forward a merger with DirecTV, but the FCC has asked for more information. (Broadcasting & Cable)

Puma taps Rihanna as new creative director
Rihanna will oversee the direction of Puma's women's wear lines and has also been named a brand ambassador. (Vogue UK)


Industry Shake-Ups:

SapientNitro joins Kia in Europe
SapientNitro will be in charge of digital platforms for Kia Motors throughout Europe, beating out two other agencies for the job. (The Drum)

Mars picks MediaCom after consolidation 
The company announced it would consolidate and picked MediaCom as the single agency to handle its media planning worldwide, according to sources. (Adweek)

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