24 Hours in Advertising: Tuesday, July 7, 2015

Brands look to Carli Lloyd post World Cup, everyone's into Shark Week, more

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

With a big win over Japan in the World Cup Final, the U.S. Women's National team hopes to keep the soccer momentum alive in the states while brands look to star Carli Lloyd for endorsements. Plus, brands celebrate the return of Shark Week. 


New on Adweek:

How U.S. Women's National team will keep momentum
After an impressive World Cup win, National Women's Soccer League commissioner Jeff Plush spoke to Adweek about how he plans to keep people excited about the league. 

Nike celebrates strong women in Moscow
As part of the "Better for It" campaign for Nike, Wieden + Kennedy Amsterdam created a new set of dramatic spots, alongside some outdoor ads and GIFs.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in