24 Hours in Advertising: Tuesday, July 28, 2015

Burger King's new look, stroller ad raises eyebrows, and more

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Burger King has updated its packaging to keep its brand more uniform across the globe. Plus, some people are not happy with a recent ad campaign from stroller company Bugaboo, which shows an ultra-skinny Dutch model pushing a stroller while jogging in a bikini. 


New on Adweek:

Why Burger King updated its packaging
As part of Burger King's new branding strategy, the company updated its packaging to make it more uniform across the globe. 

Moms up in arms over Bugaboo ad
A new ad from stroller company Bugaboo features a Dutch model pushing a stroller while running in a skimpy bathing suit.

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