24 Hours in Advertising: Tuesday, July 14, 2015

Joel McHale joins new T-Mobile campaign, traditional brands continue to thrive, more

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Joel McHale and Vanessa Bayer lend their comedic skills to T-Mobile for the brand's latest campaign. Plus, a new study from BrandIndex shows consumers still find value in traditional brands, including Ford and the Cancer Treatment Centers of America. 


New on Adweek:

Traditional brands still thrive in digital age
BrandIndex's semiannual survey of America's best-perceived brands found that almost half of the top brands are more traditional companies including Ford, Subway and Lowe's. 

5 mobile ad companies ripe for acquisition
With news that AOL may be looking to buy Millennial Media, here are five other mobile ad companies, including xAd and Verve, that could get bought up in the near future. 

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