24 Hours in Advertising: Tuesday, Feb. 10, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: Adweek names its U.S. Media Agency of the Year MediaCom, Adweek's U.S. Media Agency of the Year, captivated A-B InBev when it relocated an important pitch meeting from a board room to a bar across the street. (Adweek) Adweek's Global Media Agency of the Year This year's Global Media Agency of the Year, OMD, serves over 24 global marketers and made huge strides this year by landing Johnson & Johnson's $1 billion account. (Adweek) Play basketball with Carmelo Anthony underground Korean tire brand Kumho brought New York Knicks star Carmelo Anthony to the New York subway in a underground basketball video game, coinciding with the upcoming NBA All-Star Game. (Adweek) Cinnabon celebrates Better Call Saul with free food When Cinnabon was mentioned on the final episode of Breaking Bad, the brand's marketing team was shocked, but Cinnabon used the debut of prequel Better Call Saul to give away some freshly baked treats for free. (Adweek) Cartier's ode to Valentine's Day In a new six-minute film, Cartier weaves together three Parisian love stories to show off some of the brand's most sparkling jewels for Valentine's Day. (Adweek) Sports Illustrated's big launch for the 2015 Swimsuit Issue The Sports Illustrated Swimsuit Issue just hit newsstands, and for this year's issue the magazine is making a big marketing push with celebratory events in New York and Nashville. (Adweek) Netflix arrives in Cuba While only about 25 percent of the Cuban population has Internet access, those with access and an international payment method can stream a handful of Netflix original programs. (Adweek) How to connect with anti-advertising millennials Erin McPherson, chief content officer at Maker Studios, explained that marketers looking to reach millennials need to do so in non-traditional ways. (Adweek) Around the Web: A new direction for American Apparel Paula Schneider, American Apparel's new CEO, discussed how she plans to keep the brand's advertising as edgy as it has always been, but channel that edginess to address social issues. (The New York Times) Target spends roughly $8 million for Grammy ad Target teamed up with Deutsch L.A. during the Grammy Awards, purchasing an entire four-minute commercial break for roughly $8 million to air a live performance from Imagine Dragons. (Agency Spy) Pepsi and Coke struggle abroad Although sales are strong in the U.S., both Pepsi and Coca-Cola are expected to announce weak fourth-quarter results, due in part to stagnant overseas sales. (The Wall Street Journal) Marriott taps YouTube stars Marriott International partnered with five YouTube stars and daily TV show What's Trending for a series of videos advertising Marriott's new mobile check-in feature. (Media Post) Papa John's deals with an angry Iggy Azalea Iggy Azalea took to Twitter and expressed just how furious Papa John's made her when one of the company's pizza delivery people stole her personal phone number and shared it with others. (Gawker) Stolichnaya Vodka hopes to reach millennial men Stoli hopes it can stand out with males between the ages of 25 and 35 in a competitive vodka market by running ads in millennial-targeted publications, and through a series of short online videos. (Ad Exchanger) Jaguar and Land Rover join James Bond In the next James Bond film, Spectre, the villains won't be driving an iconic Aston Martin, but instead will sit behind the wheel of Jaguars and Land Rovers. (Bloomberg) Industry Shake-Ups: 180 hires new global chief strategy officer Mike Harris joined 180 in the newly created global chief strategy officer role, and will oversee operations for the company's L.A. and Amsterdam offices. (Agency Spy) Massage Envy picks lead agency Massage Envy Spa, which has over 1,000 locations, hired Venables, Bell + Partners as its lead creative agency. (Adweek) Wieden + Kennedy gains another executive creative director Jaime Robinson will join Wieden + Kennedy in March as an executive creative director, from Pereira & O'Dell in San Francisco. (Adweek)

Brand Marketing

24 Hours in Advertising: Tuesday, Feb. 10, 2015

Media agencies of the year, Cartier's lovely Valentine's Day ad, and Target's huge Grammy spot

Katie Richards

About

Subscriptions

Events

Publications

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Katie Richards