24 Hours in Advertising: Thursday, May 7, 2015

Coca-Cola takes an edgy turn, and Samsung picks humor for Mother's Day spot

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Honda slows things down in new ad 
Honda's "Feeling" spot from  Wieden + Kennedy London shows off a number of Honda Civics in slow motion, giving viewers a chance to appreciate some of the car's more intricate details. (Adweek)

Anna Kendrick sparks success for Glamour 
Glamour's most recent cover star, Anna Kendrick, has scored the publication a lot of viral buzz for a video of the actress reading some Reddit users' "Shower Thoughts." (Adweek)

Coke gets gritty with new campaign
A new European Coke ad from Ogilvy & Mather Amsterdam uses the signature idea of choosing happiness, but the campaign has a tougher, grittier feel than most. (Adweek)

Clio Image Awards honors Heidi Klum
The second annual Clio Image Awards recognized Heidi Klum with an Honorary Clio Image Award.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in