24 Hours in Advertising: Thursday, May 28, 2015

Scrabble makes an anagram love story, and Apple tops list of most valuable brands

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Apple tops list of 100 most valuable brands
Apple regained the top spot in this year's BrandZ Top 100 Most Valuable Brands study. Last year's top spot went to Google. (Adweek)

The downside of selling out
Agencies may be tempted by the benefits of selling themselves, like more money and expansion, but often it makes more sense for smaller shops to stay independent. (Adweek)

Scrabble uses anagrams to tell a story
A new spot from Lola Madrid for Scrabble cleverly tells a love story using anagrams. (Adweek)

Takeaways from Mary Meeker's annual trend report 
Mary Meeker released her annual report on digital trends.

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