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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.
Buzzing on Adweek:
A Tinder user who's not what she seems
Some South by Southwest Tinder users have been intrigued by a particular woman, but she's actually promoting the sci-fi film Ex Machina. (Adweek)
Rent the Runway CEO wants to put UPS out of business
Jennifer Hyman, CEO of Rent the Runway, spoke on a panel at South by Southwest and boldly claimed her company needed to put UPS and FedEx out of business. (Adweek)
Saudi Arabian princess launches a new campaign at SXSW
Princess Reema Bint Bandar Al-Saud launched a big social and mobile media campaign at SXSW called 10KSA, which hopes to bring together over 10,000 women in support of breast cancer awareness. (Adweek)
An SNL 40 virtual experience
NBC and Samsung created an amazing virtual reality experience at SXSW, tied to Saturday Night Live's...
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