24 Hours in Advertising: Monday, April 27, 2015

Derek Jeter talks The Players' Tribune, and Dora the Explorer joins Geico

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Derek Jeter on The Players' Tribune 
Derek Jeter spoke to Adweek about his post-baseball project, The Players' Tribune, a platform for athletes to write and discuss their experiences. (Adweek)

AOL looks for a home in sports
AOL has put a lot of resources into creating original sports programming, including the comedy show 2 Point Lead. But will the company succeed in becoming a hub for sport-related conversation?  (Adweek)

Looking forward, to the NewFronts
Leading up to the Digital Content NewFronts, Adweek and the IAB sat down with five industry leaders to discuss some of the biggest challenges and opportunities in online and Web video. (Adweek)

Dora the Explorer joins Geico
Dora the Explorer stars in an amusing new spot for Geico, as part of the brand's "It's What You Do" campaign. (Adweek)

Abercrombie breaks...

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