24 Hours in Advertising: Friday, March 27, 2015

Marketers weigh in on Periscope, and the NBA celebrates March Madness

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Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Periscope agency soaks up some Twitter glory
Twitter launched its video-streaming app, Periscope, today, and ad agency Periscope is happily reaping the benefits on Twitter. (Adweek)

NBA ads transport players back to college for March Madness
In a new set of ads from the NBA celebrating March Madness, eight players are transported back to their college teams and transformed with some creative illustrations.

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