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24 Hours in Advertising: Friday, Feb. 27, 2015

Apple courts the fashion-forward while Facebook celebrates friendships

Apple aimed its first watch ads at the fashion crowd with a 12-page spread in Vogue.


Here's everything you need to know about the last 24 hours in advertising, in case you blinked.

Buzzing on Adweek:

Adidas scores huge YouTube views
The new "Take It" campaign from Adidas tops this week's branded YouTube videos, with over 21 million views on YouTube in just one week. (Adweek)

Etsy, but for artists
Ziibra, an Etsy-like space for painters and designers to sell and display their work, just launched and some artists have already been connected with brands like JetBlue for campaigns. (Adweek)

U.S. beer consumption, by brand
An infographic from VinePair reveals just how much mainstream light beer Americans consume based on sales, with Bud Light and Coors Light leading the pack. (Adweek)

Apple Watch ads court fashionistas
For the launch of the Apple Watch Apple isn't going after the tech obsessed with its advertising. Instead it's targeting the fashion-forward, with a trendy 12-page spread in Vogue. (Adweek)

Ads come to Google Play
Android users will start to see paid search ads pop up in Google Play, as Google helps app developers gain more traction in the app store. (Adweek)

Facebook makes awesome ads about friendship 
Facebook's in-house agency created three wonderful spots about friendship, directed by Mike Mills. (Adweek)

Brands on llamageddon
Two very brave llamas escaped and roamed the streets of Arizona, captivating people all over the country. Of course, brands responded accordingly. (Adweek)


Around the Web:

Kellogg's sinking breakfast sales
As more Americans turn to different, healthier breakfast options from Greek yogurt to cereal bars, Kellogg faces a steep decline in sales. (Bloomberg)

Lego closes the gap with Mattel
Lego posted strong growth numbers for the last quarter and continues to get closer to overtaking Mattel as the top toy company. (The Wall Street Journal)

Taco Bell expands to Japan
The fast food chain, and member of Yum! Brands, announced it will be opening locations in Japan in its quest to open 1,300 additional international locations by 2023. (Yahoo Finance)

Barnes & Noble keeps the Nook
Bookstore Barnes & Noble will keep control of its Nook and e-book business and will, instead, just do away with its college book division. (Reuters)

Shake Shack goes after millennials
Shake Shack does very little in the way of traditional advertising, but instead won over millennials' hearts and stomachs with its social media strategy. (Digiday)


Industry Shake-Ups: 

New hire at Havas Chicago
Havas Worldwide's Chicago office hired Chris Gyorg, formerly executive creative director at FCB, as group creative director. He will work on the agency's Citi account. (Agency Spy)

Chrysler launches a digital review
Chrysler plans to launch a review for its digital agency business, currently managed by SapientNitro. (Adweek)

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