20th Century Fox and James Mangold Roll Out the World's First 'Tweaser' for The Wolverine

Twitter trailer uses new app Vine

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We know this much about The Wolverine director James Mangold: He has an iPhone. The filmmaker tweeted six seconds of footage from his film about the Marvel Comics character in the form of a Vine post on Twitter, embedded below. The post—like a .gif but with optional sound—doesn't exactly contain a bunch of spoilers, but it's a unique way to grab attention and hundreds of immediate retweets without actually shooting anything new or buying airtime.

The Vine post is also the teaser for the teaser, which will show up on Wednesday on MTV and, of course, iTunes.

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