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TBWA/Chiat/Day and Omnicom Group last Thursday signed an agreement to purchase Zimmerman & Partners Advertising, Fort Lauderdale, Fla., according to agency founder Jordan Zimmerman.
The deal will provide a dedicated agency for TBWA/C/D client Nissan North America’s dealers and entrench the position of Omnicom and its shops on the account.
The expected move [Adweek, March 22] comes as TBWA/C/D is preparing new ad campaigns for both the Nissan and Infiniti divisions.
Once the Zimmerman deal is complete, TBWA/C/D is expected to shift the roughly $200 million Nissan dealer account to Zimmerman, which claimed revenues of $23 million in 1998 and $140 million in billings .
TBWA/C/D in Playa del Rey, Calif.,
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