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NEW YORK Mitsubishi Motors North America confirmed it has awarded creative duties on its $200 million ad account to Omnicom Group’s BBDO.
Mitsubishi and BBDO had been in protracted discussions on the account, sources said [Adweek Online, Feb. 25].
The Cypress, Calif.-based automaker had also heard presentations last month from three other finalists: Interpublic Group’s TM Advertising in Irving, Texas, and Publicis Groupe agencies Publicis & Hal Riney in San Francisco and Publicis in Seattle.
The finalists made final presentations in mid-February that involved an integrated assignment focusing on the launch of Mitsubishi’s 2006 Eclipse.
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