$200 Mil. Mitsubishi Account Goes to BBDO | Adweek $200 Mil. Mitsubishi Account Goes to BBDO | Adweek
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$200 Mil. Mitsubishi Account Goes to BBDO

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NEW YORK Mitsubishi Motors North America confirmed it has awarded creative duties on its $200 million ad account to Omnicom Group's BBDO.

Mitsubishi and BBDO had been in protracted discussions on the account, sources said [Adweek Online, Feb. 25].

The Cypress, Calif.-based automaker had also heard presentations last month from three other finalists: Interpublic Group's TM Advertising in Irving, Texas, and Publicis Groupe agencies Publicis & Hal Riney in San Francisco and Publicis in Seattle.

The finalists made final presentations in mid-February that involved an integrated assignment focusing on the launch of Mitsubishi's 2006 Eclipse.

Consultancy Select Resources International in Santa Monica, Calif., handled the review.

Mitsubishi has extended the contract of incumbent Deutsch/LA in Marina del Rey, Calif., for a 60-day transition period, sources said. New York-based BBDO takes over on the business in June. (Deutsch withdrew from the review in January.)

BBDO is scheduled to be introduced to members of the National Advisory Board and the national Retail Marketing Council tomorrow at a meeting in Costa Mesa, Calif., in order to present their credentials and "customer insights," according to the agenda. Members of BBDO's new Mitsubishi's team are also expected to meet with the Northern and Southern California Mitsubishi Dealers Association next Monday in Scottsdale, Ariz.

Consultancy Select Resources International in Santa Monica, Calif., handled the review.