$200 Mil. Coke Account to W+K

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LOS ANGELES Coca-Cola has shifted creative duties on the North American ad account for its namesake brand to independent Wieden + Kennedy from WPP Group’s Berlin Cameron/Red Cell without a review, according to sources.

W+K in Portland, Ore., already a client roster shop, adds approximately $200 million in new billings as a result of the shift, sources said.

A client representative confirmed that W+K has been tapped to develop Coke ads for 2006, but declined to say that the entire North American business was moving from New York-based Berlin Cameron.



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