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NEW YORK Media research company Rentrak has hired two former Publicis executives for senior posts.
Bruce Goerlich (pictured) becomes research officer and Michael Vinson joins as vp statistical science and analytics. Both are new positions at the Portland, Ore.-based firm.
Goerlich had been president of strategic resources at Publicis media agency network Zenith Optimedia N.A. until his January departure. A 25-year media research veteran, Goerlich previously served as chairman of the Advertising Research Foundation and is a past president of the Market Research Association.
Vinson, who holds a Ph.D.
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