LOS ANGELES Omnicom Group's 180LA has hired Joel Rodriguez as a creative director to work with ecd William Gelner at its Santa Monica, Calif., office, agency president Mike Allen confirmed.
Allen said that Rodriguez was "a talented designer and conceptual thinker. And he's worked on great brands."
Rodriguez comes most recently from a stint at Omnicom's Goodby, Silverstein & Partners, San Francisco, where he worked on Sprint, Hewlett-Packard, Hyundai, and Comcast. Before that, he was a group cd at Publicis Groupe's Fallon, Minneapolis, and Omnicom shops TBWA\Chiat\Day and BBDO in New York, where he worked on Nextel, Sprint and Embassy Suites and FedEx and Guinness, respectively.
Allen said Rodriguez would work primarily on Adidas and assist on Sony Consumer Electronics at the agency.
Allen said that the agency's creative leadership, including Gelner, come from the writing side of advertising, and that Rodriguez's hire provides a necessary complement. "He's talented and a great cultural fit for the agency," Allen said. "He's approachable and down to earth."
Gelner said in a statement that he has "admired Joel's work for some time, so I am excited to have him here. While his industry accolades are many, you would never know it. He's incredibly humble, collaborative and kind."
Rodriguez said in a statement, "The thought of mixing with all of that experience and talent [at 180LA] in a lean environment is exciting to me. It produced great thinking, great work, the kind of work the Amsterdam office has established."
In addition to Adidas and Sony, the new shop landed Bombay Sapphire following a competitive pitch in December.