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1800 Silver Tequila has teamed up with the NBA’s Los Angeles Lakers in a multi-million dollar deal that includes ad placement at the Staples Center in L.A. and various promotions.
The tequila brand, which is owned by Proximo Spirits, approached the Lakers after the team announced that it was accepting spirits sponsorships, said Elwyn Gladstone, vp of marketing at Proximo Spirits.
According to research conducted by 1800 Tequila, Lakers basketball fans drink tequila more than other liquors.
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