16-Year-Old Media Mogul Tavi Gevinson Is Expanding Her Empire

Including online mag Rookie

Tavi Gevinson has been called everything from the future of fashion to the future of journalism (by Lady Gaga, no less). Pretty heady titles for anybody, especially a blogger who has yet to finish her junior year of high school. But if the media insist on labeling anyone “the future of fill-in-the-blank,” they could do a lot worse than Gevinson.

Gevinson created her first blog, The Style Rookie, at age 11. At the time, she didn’t have a grown-up helper or connections in the fashion world or access to designer threads—just a fascination with high-concept design (Comme des Garçons and Rodarte were and still are among her favorites), a gift for writing and the sensibility to turn a thrifted sweater, her mom’s skirt and a pair of oversized sunglasses with the lenses popped out into a full-blown fashion statement.

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