$145 Mil. Wachovia Business Moves to Ogilvy Team

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NEW YORK Wachovia Corp. has selected a team led by WPP Group’s Ogilvy & Mather to handle creative and media duties on its ad account after a review, Wachovia confirmed today.

Major media spending on the brand totaled $145 million last year, according to TNS Media Intelligence.

Wachovia has declined to disclose how much it would spend on media moving forward, but in a statement today noted that its outlay “would likely be smaller in 2009 compared to 2008 given market conditions.”

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