United Healthcare has put its direct marketing account for AARP Supplemental Health Insurance into review and selected Matchworks to handle the process, the consultancy confirmed.
Jan Boyle, a principal at Matchworks, put the budget at $100 million. Questionnaires are due to go out this week. Seabury & Smith in Fort Washington, Penn., is the 5-year incumbent on the business and has been invited to defend, said Boyle.
She said Matchworks will select four semifinalists this month with a cut to two finalists by mid-January. Boyle said she did not yet know how many RFPs would go out.
The New York consultancy handled a review earlier this year for the AARP Not-for-Profit business, which went to GSD&M in Austin, Texas. GSD&M also handles ad duties for United Healthcare.