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CHICAGO Alltel has awarded creative chores on its ad account to Interpublic Group’s Campbell-Ewald, the agency has confirmed. That work had been with Omnicom Group’s DDB in Chicago.
Along with Warren, Mich.-based C-E, the Little Rock, Ark.-based telecommunications company was also believed to be talking with independent agency The Richards Group in Dallas and IPG’s The Martin Agency in Richmond, Va. (Martin handles media for the company.)
“With its customers first culture and services, we are tremendously excited about helping Alltel carve out an even more distinct and successful market position,” said C-E president Jeff Scott in a statement.
DDB
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