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WPP Group’s Grey London unit bested Omnicom’s DDB Berlin to win Allianz Group’s global business. Sources said the account was worth $100 million.
Omnicom’s BBDO Germany, the incumbent on the business, and WPP’s Young & Rubicam were eliminated from consideration at an earlier stage in the review, initiated in the spring.
Grey is setting up a new entity, Team Allianz@Grey, to handle the business.
The global assignment covers business practices ranging from brand and digital communications to design, sponsorships and media.
“Grey
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