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General Motors is doing everything it can to ensure that the next 100 years are better than the last few.
The company’s 100th anniversary, officially targeted for Sept. 16, is giving GM reason to celebrate amidst plummeting sales and revenue and a significant cutback in media spend. Brand ads, via McCann Erickson, Birmingham, Mich., broke this week touting GM employee pricing for the public, similar to a deal offered in 2005. Live chats, roundtables and a live global Webcast all focus on GM’s evolving technology.
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