10 Shops To Vie For Chic Account

Looking for “a more consistent approach” in its advertising, Chic by H.I.S has contacted several New York shops about creative duties for its brands, said Mitchell Guest, Chic’s vice president of purchasing.
For the past 10 years, Chic has done ads in-house or hired shops on a project basis.
Some management shifts also spurred the review, Guest said. Chic recently named Dan Rubin chief executive officer. National sales manager Stephen Weiner was named acting president when Robert Luehrs left due to illness.