The 10 Best Commercials of 2012

The year's most entertaining, intriguing, powerful and beautiful spots


10. Carlton Draught, "Beer Chase"
Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Copywriter: Richard Williams
Art Director: Anthony Phillips
Executive Producer: Sonia von Bibra
Production Company: The Sweet Shop
Director: Steve Ayson
Production Company Executive Producer: Wilf Sweetland
Production Company Producer: Cindy Kavanagh
Cinematographer: Greig Fraser
Production Designer: Robbie Freed
Offline Editor: Jack Hutchings, The Butchery
Final Grade: Edel Rafferty, Method
Online Editor: Nicholas Ponzoni, Fin Design & Effects
Sound Design, Music Arrangers: Byron Scullin, Cornel Wilczek
Music Supervision: Karl Richter, Level Two Music
Music Track: Thunder in Your Heart
Planning Director: Michael Derepas
Planner: Sam Mackisack
Managing Partner: Paul McMillan
Account Director: Nick Cohen
Account Manager: Brendan Taylor

Carlton Draught
Chief Marketing Officer: Andy Gibson
General Manager of Marketing: Andrew Meldrum
Senior Brand Manager: Alastair McCausland
Assistant Brand Managers: Kirt Daunt, Laura King

Media Agency: Mediacom
Group Director, Client Communications Planning: Shaun Briggs
Director, Client Communication Planning: Brett Elliot
Client Communication Planner: Michael Bradley

9. Axe, "Susan Glenn"
Agency: BBH New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Associate Creative Director: Nate Able
Copywriter: Peter Rosch
Art Director: Nate Able
Head of Broadcast: Lisa Setten
Agency Producer: Calleen Colburn
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Account Director: Mandy Dempsey
Strategy Director: John Graham
Strategy Director: Griffin Farley
Strategist: Eric Fernandez

Production Company: Rattling Stick
Director: Ringan Ledwidge
Production Company Partner/EP: Jennifer Barrons
DP: Matthew Libatique
Line Producer: Pat Frazier

VFX Company: The Mill NY
Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
Colorist: Fergus McCall
Lead Flame: Iwan Zwarts
Flame Assist: Albert Cook
CG product : Isaiah Palmer
Editorial: Work (NY)
Editor: Rich Orrick
Assistant Editor: Healy Snow
Editorial EP: Jane Dilworth/Erica Thompson
Music Composer: Phil Kay
Music Company: Woodwork Music
Sound Designer: Brian Emrich
Mix Company: LIME
Mixer: Rohan Young

8. Procter & Gamble, "Best Job"
Agency: Wieden + Kennedy, Portland, Ore.
Creative directors: Danielle Flagg, Karl Lieberman
Copywriter: Kevin Jones
Art director: Ollie Watson
Senior agency producers: Erika Madison, Matt Hunnicutt
Account team: Eric Gabrielson, Jesse Johnson
Business affairs: Cindy Lewellen
Executive creative directors: Mark Fitzloff, Susan Hoffman
Head of broadcast production: Ben Grylewicz
Production company: Anonymous Content
Director: Alejandro González Iñárritu
Executive producers: Dave Morrison, Eric Stern, Jeff Baron
Head of production: SueEllen Clair
Line producer: John Benet
Director of photography: Rodrigo Prieto
First assistant directors: Peter Kohn, Javier Soto
Production designer: Jeremy Hindle
Costume designer: Casey Storm
Associate producer: Chris Gallagher
Production supervisor: Natalie Jacobson

7. Chrysler, "It's Halftime in America"
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Aaron Allen, Michael Tabtabai, Joe Staples
Copywriters: Kevin Jones, Smith Henderson, Matthew Dickman
Art Director: Jimm Lasser
Producer: Bob Wendt
Project Manager: Tamar Berk
ECDs: Mark Fitzloff, Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Chelsea Pictures
Director: David Gordon Green
Executive Producers: Allison Amon, Lisa Mehling, Patrick McGoldrick
Line Producer: Melinda Nugent
Director of Photography: Eric Treml
Editorial Company: Joint
Editor: Tommy Harden
Assistant Editor: Nicholas Davis
Post Producers: Ryan Shanholtzer, Jennifer Patterson
Post Executive Producer: Patty Brebner
VFX Company: Method Studios
VFX Executive Producer: Robert Owens
Flame Artist: Claus Hansen
VFX Producer: Colin Clarry
Titles/Graphics: Method
Music & Sound Company: Revolver Studios
Composer: Alison Ables
Producer: Collin Hegna
Mix Company: Eleven
Mixer: Jeff Payne
Producer: DJ Fox-Engstrom

6. Red Bull, "Red Bull Stratos"
Partners: Riedel Communications, FlightLine Films
See the full list of partners here.

5. Old Milwaukee, "Field Cut Off"
Ad Agency: Funny Or Die
Director: Jake Szymanski
Production Company: Gifted Youth

4. DirecTV, "Charlie Sheen"
Agency: Grey, New York
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Associate Creative Directors: Doug Fallon, Steven Fogel
Agency Executive Producer: Andrew Chinich
Agency Associate Producer: Lindsay Myers
Production Company: MJZ
Director: Tom Kuntz
Director of Photography: Emmanuel Lubezki
Editorial Company: MacKenzie Cutler
Editor: Gavin Cutler
Sound Design: Sam Shaffer, MacKenzie Cutler
VFX: Method NY
Flame Artist/Lead: Martin Lazaro
Producer: Christa Cox
Nuke Artists: Ryan Leonard, David Piombino
VO: Robb Webb

3. Widerøe Airlines, "Grandpa's Magic Trick"
Agency: McCann, Oslo, Norwauy
Copywriter: Stein Simonsen
Art Director: Torstein Greni
Agency Producer: Beril Holte Rasmussen
Project Manager: Camilla von Borcke
Account Director: Janne Espevalen
Planner: Svein Saelid
Production Company: 4 1/2
Director: Marius Holst
Director of Photography: John Andreas Andersen
Producer: Magnus Castracane
Editing and Post Production Company: Storyline Studios
Music: Daughter

2. Nike, "Jogger"
Agency: Wieden + Kennedy, Portland, Ore.
Global Creative Directors: Ryan O'Rourke, Alberto Ponte
Interactive Creative Director: Dan Hon
Copywriter: Caleb Jensen
Art Director: Aramis Israel
Senior Agency Producers: Erika Madison, Shelley Eisner
ECDs: Mark Fitzloff, Susan Hoffman
Agency Head of Production: Ben Grylewicz
Production Company: Park Pictures
Director/DP: Lance Acord
EP: Mary Ann Marino
Line Producer: David Mitchell
Production Supervisor: Jason Groves
Editorial Company: SpotWelders
Editor: Catherine Bull
Post Producers: Patrick McElroy, Carolina Wallace
Post Executive Producer: David Glean
Assistant Editor: Sophie Kornberg
VFX Company: A52
VFX Executive Producer: Jennifer Sofio Hall
VFX Producer: Scott Boyajan
2D VFX Artists: Paul Yacono, Cameron Coombs, Andy Rafael Barrios
Sound Designer: Brian Emrich
Mix Company: Lime Studios
Mixer: Loren Silber
EP: Jessica Locke

1. The Guardian, "Three Little Pigs"
Agency: BBH, London
Creative Director: David Kolbusz
Creative Team: Matt Fitch
Creative Team: Mark Lewis
Producer: Davud Karbassioun
Production Assistant: Genevieve Sheppard
Head of Strategy: Jason Gonsalves
Team Director: Ngaio Pardon
Team Manager: Alex Monger
Team Assistant: Katie Burkes
Creative Team: Carl Broadhurst
Creative Team: Peter Reid
Head of Art: Mark Reddy
Print Producer: Sally Green
Producer: Chris Harrison
Prod. Co.: Rattling Stick
Director: Ringan Ledwidge
DOP: Franz Lustig
Editor/Editing House: Richard Orrick
Post Production: The Mill - London
Sound Design: Will Cohen
Sound Design: Sam Brock
Music: Phil Kay
Music: Woodwork Music
Head of Sales and Marketing: Richard Furness
Marketing Manager: Anna Hayman
VFX: The Mill

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