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1-800-Flowers.com will launch a holiday campaign on Monday that promotes its core product—flowers—and a partnership with Martha Stewart.
The campaign, via Working Class, New York, includes two 30- and 15-second spots. The first spot opens with 1-800-Flowers.com founder Jim McCann delivering a floral arrangement to Martha’s doorstep. “Martha, it’s Jim McCann,” he says. She answers, “Come on in.” Martha then tells McCann she has a present for him as well: A food and fruit basket. The ad, which builds on last year’s TV spots, underscores the fact that consumers can get both Martha-designed bouquets and gift baskets from 1-800-Flowers.com.
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