@spongebob has more than 560,000 followers.
@spongebob: “I’d love to be a rock star, but I just don’t have the pants for it.”
Take Nickelodeon’s SpongeBob SquarePants. The show has been around 13 years, and though for kids, one-third of its audience is over 18. It’s got a massive following on Facebook with nearly 37 million fans, and more than 560,000 followers who see SpongeBob’s wisecracking daily tweets (“I’d love to be a rock star, but I just don’t have the pants for it”). All that fan love makes SpongeBob the most social TV show, per Trendrr, which tracks all Twitter and Facebook activity.