Samsung's Top 15 Media Integrations Over the Past Two Years
Over the past two years, Samsung's director of media and partnerships Amber Mayo has worked with a nimble team of three at Starcom MediaVest Group—made up of Chip Johnson, Madison Bohunicky and Lerna Terpanjian—to integrate its brand and product into pop culture.
In total, the phonemaker has run more than 40 different initiatives since June 2012, most of which span television and sporting events. While each of the executions is different, all are aimed at rethinking the traditional product placement.
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