In light of Golf Channel's "I Have A Dream" disaster this week, it's worth getting a close-up of Adidas' effort this summer during Singapore's air pollution problem that resulted from forest fires in the region.
The sneaker's marketing team hustled to give the city's joggers a utility—free gym passes—to help them stay healthy during the unfortunate environmental situation. Contrast the effort to Golf Channel's misfortunate attempt to glom on to the 50th anniversary of Dr. Martin Luther King's history-altering speech, and the Adidas "Haze Free" initiative looks like a ray of hope for the real-time marketing space.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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