Are Your Text Messages Too Boring? Here Come Branded Virtual Stickers to Save the Day

Stickers may seem like child’s play but in the mobile messaging world they’re big business. They’re also a way for brands to get in the texting conversation.

Third-party messaging app Line made about $25 million in the fourth quarter from virtual goods—accounting for 20 percent of its revenue from its almost 350 million users.

One company TextPride—which scored $1.2 million in venture capital in December—specializes in branded virtual stickers. Co-founders Evan Wray and Sean O’Brien said they recently signed a number of deals with brands: movie studios, recording artists, video game companies and sports teams.

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