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Chipotle's "The Scarecrow" may have been the most lavishly constructed ad posted to YouTube in September. But the CAA Marketing production could manage only fourth place on Adweek and YouTube's Ads Leaderboard list, ranking the month's most-viewed spots.
Which ads beat it? A lazy phone, a wayward meteor, and an attractive woman pooping. (Marketing is a tough game.)
Elsewhere on the list, two EA Sports production made the cut—one for a soccer game, the other for football.
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