YouTube Crowns Its Ad of the Decade

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Celebrities taking selfies is a hallmark of the modern entertainment age. And in the end, even "The Force" is powerless to stop it.

Turkish Airlines' "Kobe vs. Messi: The Selfie Shootout" commercial from 2013 ran away with the public vote and has been named ad of the decade by YouTube, as part of its 10th anniversary celebrations. The runner-up was Volkswagen's beloved 2011 Super Bowl spot "The Force," with a mini Darth Vader bending a Passat to his will.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in