Possible Conflicts Associated With the Publicis-Omnicom MergerFrom cars to food and beer, here's a look at potential pain points
Coca-Cola and Pepsi have historically been holding company purists. In 2001, after Interpublic Group acquired Foote Cone Belding (via True North Communications), Pepsi moved a $350 million chunk of business from the agency to Omnicom shops to avoid conflicts with IPG's McCann Erickson, a major Coca-Cola agency.
Now, Coca-Cola's roster includes Publicis' Leo Burnett on creative and Publicis' StarcomMediaVest Group on media buying and planning. Pepsi works with TBWA and other Omnicom shops like 180LA on creative, while Omnicom's OMD handles the lion's share of its global media chores.
Both soda companies declined to comment on the merger or potential conflicts that it might raise.
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