This L.A. Agency Has a Sharp Eye for Celebrity Branding ... and Icelandic Art

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In 2011, three Hollywood media veterans joined forces to start a social agency. Disney exec Oliver Luckett, WME’s Ari Emanuel (who served as inspiration for Ari Gold in HBO’s Entourage) and Sean Parker of Napster, Spotify and Facebook founded theAudience to help Hollywood celebrities expand their reach through social media. It soon grew and shifted focus toward aligning social media stars with brands like American Express, Calvin Klein and Heineken. While social agencies are typically thought of as dressed down and maybe even a little sloppy, CEO Luckett has an eye—and soul—for aesthetics and has filled the Los Angeles office with meaningful and sophisticated works of art.

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