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The fourth floor of IBM’s Watson HQ in New York’s Astor Place is home to IBM’s design hub. More than 200 staffers make up design teams for IBM’s products and digital services as well as IBM’s brand experience designs.
It’s in this space that some of the company’s most creative thinking happens—design teams work on projects ranging from IBM Interactive Experience, reportedly the largest digital agency in the world, to Internal digital platforms like the IBM Think Academy, where employees go to learn about the company’s strategy.
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