The GiversFrom the top ranks of AOL and A+E Networks, to Havas and Time Inc., a portfolio of people doing good
Photographed at The Smith, New York, by Alessandra Petlin
For the founder and creative chairman of Droga5, good works aren’t an afterthought—they’re part of the business plan. The agency’s award-winning work for Unicef’s Tap Project—wherein restaurants ask patrons to donate $1 or more for a glass of tap water, thus providing clean water to millions—is already well-known. More recently, Droga5 Australia launched Creative Spirit to encourage the country’s 32,000 creative companies to employ people with disabilities. The agency also took this year’s Grand Prix for Good at Cannes for an adhesive bandage that becomes a life-saving bone marrow sample. As Droga said when honored by the Ad Club of New York, he might not be in a position to write a$1 billion check (“I’m not Bill Gates”), but what he can do is contribute “my imagination. That’s my currency, and everyone in our industry has the power to contribute.”
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